Ocimum tenuiflorum, commonly called Holy Basil or Tulsi, is a sacred herb in India, used in teas, healing remedies, and cosmetics. Cosmetic companies have recognized its bactericidal attributes and now use it in a wide array of beauty products. Tulsi has antioxidant properties, and helps boost the body's ability to fight off damaging free radicals, which have been linked to disease and aging. Tulsi contains ursolic acid, a compound that prevents wrinkles and helps retain the elasticity prevalent in young faces. It is an adaptogen that helps the body fight the effects of ongoing stress and also balances the mind, nerves and emotions. No wonder Tulsi became an instant hit with the beauty industry and a prime ingredient in herbal cosmetics, including face packs, creams and many other products.